spansion

ANSWER BIG QUESTIONS

Spansion was a joint venture between AMD and Fujitsu that, upon going public, became the largest company exclusively focused on Flash memory solutions. As the company evolved from a product-centric culture to a customer-centric culture, it was imperative that all employees act in alignment with this new brand strategy. Learning Design Network created a game changing approach to answering the question, “Who are we now?” with a program that was implemented in phases to all 9,400 employees worldwide and translated into Thai, Malay, Simplified Chinese and Japanese.